【来福车】为更好地了解驾驶员的感受，来福车公司要求所有员工体验驾驶

Tobetter understand drivers, Lyft tells employees to get behind the wheel

DiveBrief:

Ride-hailing company Lyft is requiring all employees to put in sometime behind the wheel to understand drivers' daily experience, CNET reports. Sofar, the CEO, president and marketing VP have driven for the company.
Eventually, all 2,000 corporate employees must spend four hoursevery three months experiencing what drivers undergo daily. Employees can meetthis requirement by filling in for drivers on support calls, working in one ofLyft's support hubs or picking up passengers. New employees also take part inthe program as they're onboarded, says CNET.
Lyft benefited from a ridership surge between January and October.According to CNET, the company might have gained market share from itsembattled competitor, Uber.

DiveInsight:

While company culture is generally not developed top-down, companyleaders do have a responsibility to lead by example, especially when companyvalues are concerned. C-suite members who know first-hand what workersexperience are better able to make decisions that should serve them well, andemployees who have taken on each other's tasks often develop a betterunderstanding of and appreciation for each other's work.
But such sharing can't be a substitute for transparency from theC-suite down through an organization. A Kimble's Application study shows thatalthough 75% of employees polled are interested in their company's performance,only 23% have insight into the company's financial performance. BetterWorks'Employee Sentiment survey found that 92% of employees said they would be moreproductive if they knew what their company's goals were.
Turns out that stepping into other employees' shoes could helpemployers understand the wider employee perception of the company. Employersoften believe that negative online ratings, usually based on current and formeremployees' opinions, are unfair and inaccurate. Yet a Weber Shandwick surveyreveals that only 19% of employees worldwide see a strong alignment betweentheir company's reputation and their own work experience.

概要：

分析：

尽管多数公司组织并非是自上而下的结构，公司的领导者有义务以身作则，尤其是事关公司利益之际。最高管理层人员在了解员工实际工作体验的情况下能更好地做出符合实际情况的决策。员工们完成对方的工作任务，也能够更好地理解对方的工作。
但是这种分享模式并不能取代公司透明化运营。一项研究调查表明，百分之七十五的受访雇员表示他们对公司的业绩表现很感兴趣，但是仅百分之二十三表示对公司的财务状况有所了解。另一项调查表明，百分之九十二的受访员工表示，如果他们了解公司的目标，那么他们的工作可更高效。
站在员工的角度考虑问题可以让雇主了解员工对整个公司的认识。许多雇主认为，网络上的公司低评分多来自于前任和现任员工。而一则调查显示，全球仅有百分之十九的雇员认为自己的工作经历与公司的名誉相关。

翻译人：俞亦岑

来源

https://www.hrdive.com/news/to-better-understand-drivers-lyft-tells-employees-to-get-behind-the-wheel/512142/